It became an inevitable trend for the industry to actively create and promote for better sales engagements, especially in forms of digital marketing in the midst of the outbreak of the pandemic COVID-19.
To assist sales engagements during these testing times, Aria Technologies has created a range of innovative solution training and marketing tools. These are designed to enable iPECS partners to help customers operate effectively from anywhere. This initiative is designed to help in sales, ‘What’s On The Truck’ – solutions that can be deployed quickly and easily.
The package prepared by Aria Technologies includes electronic Direct e-Mails(eDMs) templates, series of marketing and sales training webinars, digital banners for such marketing activities as posting on social media, newsletter and e-mail campaigns or blogs.
Aria Technologies has produced some short series of podcast to keep potential customers and the iPECS partners up to date on the product and solution offerings from Ericsson-LG Enterprise. The podcast series provides quite an in-depth knowledge on end to end iPECS portfolio. New podcasts are scheduled to be added every week.
Ericsson-LG Enterprise is encouraging such digital marketing promotions as we are also attempting new approaches to provide marketing collaterals.
