Australian iPECS Distributor, Aria Technologies has been especially active since the global onset of COVID-19, with a comprehensive marketing program to ensure that the Australian channel is fully engaged during these disruptive times. One of the strategies has been labelled, ‘Selling What’s On the Truck,’ a strategy that has enabled the channel to look after their existing customer base and achieve incremental sales by focusing on the theme of Business Continuity with iPECS great ‘anywhere, anytime’ flexible solutions.

Aria’s Marketing ‘Toolkit’ has included, regular channel webinars on Solutions, Sales, and Technical Support as well as Customer Webinars, Electronic Direct Mail pieces to enable Channel Partners to communicate key customer value propositions, industry and current event focused blogs, regular social media activity, and a series of Podcasts.

Recently, Aria’s Enterprise Channel Manager, Marlon Samson caught up with Ericsson-LG Enterprise Vice President, Ahed Alkhatib, to interview him for one of these Podcasts.  The interview was conducted in two parts and is available on both Podcast and Spotify.  The interview is compelling listening and covers a range of topics that are particularly relevant in today’s times.  The topics covered include:

  • Ericsson-LG Enterprise’s strategy for its staff during the pandemic that ensured that the impact to staff and customers was negligible
  • A discussion on both Cloud and On Premise solutions, where they are at, and future inflection points
  • The very large opportunities that exist in this fragmented market
  • The trend towards consumption based platforms whether Cloud, Premise or Hybrid
  • Ericsson-LG Enterprise’s unique place in the global market as a supplier of all of these with continued research and development investment in ‘On Premise,’ and a feature and function parity across all iPECS platforms
  • The newly introduced iPECS eMG100 and iPECS 1000i series IP phones
  • Ahed’s clear vision that the customer remains centric to future strategic direction and they need to continue to have choice
  • Ericsson-LG Enterprise’s position in the various market segments and verticals – not just an SMB player!
  • The release of Zero Touch provisioning
  • How does COVID-19 change the strategy?

 

You can listen and leave comments on this broadcasting through podcast. The pod cast is composed of two separate sessions of part 1 and part 2.