Blue Technologies, Ericsson-LG Enterprise partner in Greece, participated at the SALONICA ELECTRONIX exhibition that was held from 10-11 March 2023.
The exhibition attracts professionals from the greater Macedonia region and north Greece in general. Visitors to the conference exhibition were technical installers of security systems and TV, computer shops, as well as shops with electrical and electronic equipment, technical companies, system integrators and finally IT managers.
The exhibition took place at start of the procurement season for the tourism industry and the government subsidies programs for digital transformation. Professionals have the chance to plan future integration and investments in their infrastructure. To attract more prospective clients, Blue Technologies strategically invited key resellers. The key resellers brought with them IT managers from various pending projects. The end clients were getting familiarized with the technical innovations and capabilities of the iPECS product line and how these capabilities could benefit their business.
As Blue Technologies dose to all exhibitions, iPECS Cloud had a dedicated section on our partner’s kiosk and existing and prospective new resellers had a chance to familiarize themselves with the advantages and superiority of iPECS Cloud platform as a premium and stable communication solution.
iPECS cloud attracted the interest of all visitors as the future in business communication, boosting efficiency, productivity and ensuring at the same time business continuity.
Blue Technologies took advantage of the event inviting 10 prospective new resellers. The prospective resellers had the chance to experience live demo of Ericsson-LG Enterprise’s iPECS Unified Communication solutions with hands on experience for both on-premises and Cloud. At the same time, the new resellers had a chance to meet and discuss with existing visiting resellers learning first-hand the advantages and the competitive edge of iPECS Unified Communication solutions.
The outcome of the exhibition was a huge success, boosting brand awareness to visiting professionals and brand loyalty to existing partners. Numerous new resellers have been scheduled already for training the coming weeks. Furthermore, the hotel that the exhibition took place and the arranger company of the exhibition expressed immediate interest to replace their communication equipment with iPECS Unified Communication solutions.
