Blue Technologies, our valued iPECS partner in Greece, participated in PHILOXENIA-HOTELIA 2025 for the 11th consecutive year, held from 14-16 November, through its reseller Norma Telecom.
PHILOXENIA is the second-largest exhibition dedicated to the hotel and hospitality industry. The exhibition is organized annually every November at the Thessaloniki International Exhibition & Conference Center and attracts visitors from northern Greece, neighboring Balkan countries, and Cyprus.
Demonstrating Europe’s First Hybrid Cloud Hospitality Solution
Blue Technologies, together with its reseller Norma Telecom, demonstrated the versatility of its iPECS hospitality solutions to key potential resellers and informed them about the first hybrid cloud solution installed in a hotel. To better showcase this groundbreaking implementation, we held a live demo of a solution tailored to the hospitality industry. A UCP-100 simulated an on-premises installation in a hotel with front desk ERP connectivity, while iPECS Cloud user licenses demonstrated seamless administration and staff connectivity.
Building Strategic Partnerships
During the extensive one-on-one meetings with potential resellers who attended the exhibition, the unique iPECS Cloud technology was presented as the only end-to-end solution offering commercial, private, and hybrid cloud configurations. The live demo provided hands-on experience that highlighted how iPECS Cloud and iPECS Hybrid Cloud are tested and trusted unified communication platforms. This practical demonstration significantly boosted brand awareness.
As part of our iPECS winning strategy, we informed prospective partners about our comprehensive technical training, pre-sales, and after-sales support during these meetings.
Tailored Solutions for Every Need
Our reseller, Norma Telecom, informed the exhibition’s visitors (with our technical assistance when needed) about the customized solutions iPECS can provide for each requirement—from an Airbnb to small or large hotels, and for hotel groups.
Proven Track Record and Results
Our presence at the exhibition for the 11th consecutive time underscores our consistency and focus on brand loyalty. Our proven, continued support for our resellers reinforces client confidence, as prospective clients feel secure investing in our unified solutions when they see the close collaboration between integrator and distributor.
During the exhibition, we successfully invited prospective benchmark clients headquartered in northern Greece to meet with us. We signed two new partnerships, with two more prospective partnerships to follow as demos were requested for further evaluation.
About the Exhibition: PHILOXENIA-HOTELIA is held annually at the Thessaloniki International Exhibition & Conference Center, attracting hospitality professionals from Greece, the Balkans, and Cyprus.
