In May, our UK partner, Pragma held their 5th annual Ideas Lab event focusing on the theme of ‘Artificial Intelligence to Intelligent Applications’.

This year’s event was hosted at the National Theatre in London. This annual event gives Pragma partners the valuable opportunity to network and share ideas with each other as well as those presented by the Pragma team.

Helen Ranaghan, Marketing Manager of Pragma said: “Ideas Lab 5.0 was focused on the theme of ‘Artificial Intelligence to Intelligent Applications’ to recognize the evolution happening around AI in our industry but to remind our partners that it is the practical application of AI that will make a difference to our customers and help them win.”

Pragma were joined by software developer, Cosoft, to deliver the presentations centered around the core theme and give a clear ‘Idea’ of how the subject could help partners stand out from the crowd. Topics included:

  • Turning AI on its head: Recognizing the real benefits to businesses with the use of AI
  • You and ‘AI’: How Cosoft are developing and embedding AI applications using the Ericsson-LG Enterprise APIs
  • Intelligent applications in action: A detailed look at the AI-driven applications in Pragma’s portfolio and how they have won significant opportunities
  • Integrating for a better customer experience: A focus on the developments across the Ericsson-LG Enterprise portfolio
  • Cybersecurity: The intelligent approach: How to protect and reassure customers that AI will not increase their exposure to cybersecurity breaches
  • The AI to IA toolkit: Equipping partners with the tools to target customers and win with the previous ideas presented

The event finished with an awards ceremony to recognize the outstanding performance of the Pragma partners for 2023 and was followed by a drinks reception.

Clinton Groome, CEO of Espria said: “Ideas Lab 5.0 was thought-provoking. We are buzzing with thoughts of how we can take the ideas we’ve been presented today and put them into action. Pragma always give a realistic take on what is happening in the market and demonstrate their understanding of what will help our business win. And winning an award was the icing on the cake. We cannot wait for Ideas Lab 6.0 next year.”