On Tuesday, June 30, we hosted our latest IPECS Insights session. ‘Winning the Vertical Market with IPECS Cloud.

Presented by Jeff Lim, Account Manager at IPECS, Brian Shin, Account Manager at IPECS, and special guest Tom Wiles, Sales Specialist at Gamma, the session explored how partners can move beyond the increasingly competitive general UCaaS market by targeting industry-specific opportunities. From global market trends to UK insights and a real-world education case study, the session highlighted how vertical expertise are becoming key differentiators for long-term growth.

The growing opportunity in Vertical UCaaS

Jeff Lim opened the session by examining how the UCaaS market continues to evolve. While cloud adoption has become mainstream, the next phase of growth is being driven by AI , automation and industry-specific solutions.

Key trends shaping the market include collaboration-led communications, AI-infused workflows, mobile-first experiences and hybrid deployments. One of the most significant developments is the growing demand for Vertical UCaaS, where communications platforms are designed to meet the operational, compliance and workflow requirements of specific industries.

The Vertical opportunity

With the global UCaaS market expected to reach $45 billion by 2031, Jeff explained that the greatest opportunities no longer lie in generic deployments, but in delivering solutions that address the unique challenges faced by sectors such as healthcare, hospitality, education and care homes.

Rather than competing on price alone, partners can differentiate themselves by delivering communications platforms that integrate with industry-specific applications, support regulatory compliance and improve day-to-day operations.

Healthcare was highlighted as the largest vertical opportunity, driven by increasing demand for secure communications, regulatory compliance and integration with healthcare systems. Hospitality, education and care homes were also identified as high-growth sectors where specialist communications capabilities are becoming essential.

What customers need from Vertical UCaaS

Jeff also explored what organizations now expect from a Vertical UCaaS solution. Deep software integrations, built-in compliance, mobile-first experiences for frontline workers and consolidated cloud platforms are increasingly becoming the standard rather than optional extras. These capabilities allow partners to position IPECS Cloud as more than a communications platform, demonstrating measurable operational value for customers.

Why the UK market presents a major opportunity

Brian Shin then focused on the UK Vertical UCaaS Market report 2026.

The UK UCaaS market is expected to reach £4.2 billion by the end of 2026, with cloud telephony adoption continuing to rise. One of the biggest catalysts is the PSTN switch-off, which is creating a significant migration opportunity as organizations replace legacy telephony systems with cloud-based alternatives.

Brian highlighted that Vertical UCaaS is forecast to be the fastest-growing segment of the UK market, with projected growth of 71% between 2024 and 2026. Around 2.8 million telephony seats across healthcare, hospitality, education and care homes are still expected to migrate to cloud communications, representing a substantial opportunity for partners.

Understanding Vertical requirements

Each industry has its own operational workflows, compliance requirements and purchasing priorities. Healthcare organizations require secure communications and regulatory compliance, hospitality businesses rely on property management system integrations, while education and care providers have safeguarding, emergency communication and operational requirements that generic UCaaS platforms often struggle to address.

Brian highlighted the commercial advantages of specializing in vertical markets. Compared with generic UCaaS deployments, vertical solutions typically deliver higher average revenue per user, lower customer churn and longer contract terms, creating stronger long-term value for both partners and customers.

Brian also introduced the five pillars for Vertical UCaaS success which included:

1. Focusing on a small number of target sectors, noting that vertical specialist partners achieve 2-3x higher win rates than generalists
2. Building vertical expertise through training on specific sector workflows
3. Leading with compliance and close with integration
4. Taking advantage of the PSTN migration opportunity and leading with a proactive displacement campaign
5. Developing commercial offers tailored to each industry, shifting from a per-seat to a per-outcome pricing strategy

Education in action: lessons from Gamma’s success

The final part of the session saw Tom Wiles share how Gamma has successfully developed its education offering using IPECS Cloud, providing a practical example of how vertical specialization can create new opportunities.

Education represents one of the UK’s largest cloud communications opportunities, with schools requiring reliable communications, safeguarding capabilities, secure parent engagement and integrations with specialist management platforms.

Tom explained that many of the challenges schools face extend beyond replacing legacy phone systems. Parent communications, dispute resolution, safeguarding, budget pressures and resilience all influence purchasing decisions, meaning communications platforms must support wider operational outcomes.

Through features such as call recording, queue management, mobile communications and integrations with education management platforms such as Arbor, IPECS Cloud enables schools to improve communications while fitting seamlessly into existing workflows.

Tom shared a successful deployment for a large academy trust spanning more than 60 schools. The project involved migrating over 2,600 extensions across multiple sites within a tight implementation window, while retaining significant amounts of existing hardware to control costs. Close collaboration between Gamma, IPECS and the partner ensured the deployment met the customer’s operational, commercial and technical requirements, demonstrating the flexibility of the IPECS Cloud platform.

Building the next phase of growth

The main message from this month’s IPECS Insights session was –  as the general UCaaS market becomes increasingly mature, the greatest opportunities for partners lie in developing expertise within specific industries.

By combining iPECS Cloud with deep integrations, compliance capabilities and a clear understanding of sector-specific requirements, partners can move beyond price-based competition and deliver greater value to customers.

The session concluded by encouraging partners to continue sharing ideas, building vertical expertise and working together to capture the growing opportunities across healthcare, hospitality, education, care homes and beyond.

On Tuesday, May 26, we hosted our latest iPECS Insights session, bringing together our global partner community to share perspectives, practical strategies and market developments shaping the communications industry.

This month’s session was presented by Ahed Alkhatib, Global Head of Sales and Marketing at iPECS and focused on a central theme: “Unfair Advantage: Slaying the Giants.” The discussion explored how iPECS partners can compete successfully against larger global UCaaS providers by focusing on the areas where iPECS delivers genuine differentiation and long-term customer value.

A changing UCaaS market

The session opened with a broad look at the current state of the UCaaS market. As the market matures, customer expectations are evolving — and businesses are increasingly looking beyond brand recognition when evaluating communications solutions.

The session reflected on how scale alone does not always translate into the best customer outcomes. Organizations across many industries continue to face challenges around deployment complexity, integration flexibility and the ability to get responsive, knowledgeable support. These challenges present real opportunities for partners who are willing to go deeper with their customers.

Competing through service, flexibility and specialization

The session also discussed the importance of being well prepared for competitive conversations, particularly when engaging with customers who are also evaluating solutions from providers such as Microsoft, Zoom and RingCentral.

Partners were encouraged to have a clear and confident understanding of where iPECS delivers distinct value compared to these larger platforms, and how to articulate that effectively to prospective customers — particularly around areas such as local support, deployment flexibility and integration capabilities.

Collaborative development of sales enablement resources was highlighted as a priority, with a focus on helping partners communicate iPECS’s strengths clearly and consistently across different market segments and competitive scenarios.

The growing importance of sovereignty and resilience

The session touched on a number of technical and operational themes that are becoming more prominent in customer conversations.

Data sovereignty and regulatory compliance were highlighted as growing considerations for many organizations, particularly those operating in regulated industries or managing sensitive data. The ability to ensure that data remains within defined boundaries is an area where iPECS’s architecture is well suited to support customer requirements.

Resilience and local survivability were also discussed, particularly for organizations where communications continuity is business-critical. These qualities, combined with the integrated nature of the iPECS ecosystem, allow partners to deliver reliable and highly tailored solutions.

Vertical markets create strategic opportunities

A significant portion of the session was dedicated to the opportunities available within specific vertical markets.

Partners were encouraged to develop deep expertise in the industries they serve, focusing on the operational challenges and workflows unique to each sector. Education, healthcare and hospitality were all highlighted as areas where specialized knowledge and the right solution design can make a significant difference.

In education, communication tools that support safety, coordination and integration with existing school management platforms can deliver clear and meaningful value.

In healthcare, particularly in residential and care settings, mobility and reliable call management remain essential requirements that iPECS is well placed to address.

In hospitality, there remains considerable opportunity as many organizations continue their journey toward more modern communications environments. Flexible deployment models that accommodate the specific dynamics of the hospitality sector were noted as particularly relevant.

Partner perspectives reinforced that success in vertical markets comes from genuine understanding of customer needs, close collaboration and a willingness to develop solutions that go beyond off-the-shelf offerings.

Real-world partner perspectives

The session was enriched by contributions from partners across the iPECS community, reflecting a wide range of market experiences and insights.

Partners from the UK shared observations on the strength of iPECS within education and healthcare environments, where specialist workflows and mobility requirements are particularly important. Experiences with niche integrations were also discussed, highlighting how tailored connectivity with sector-specific platforms has helped open new customer opportunities.

Partners from Italy and Greece both pointed to the continued development of integration capabilities as a positive trend, and noted that the ability to deliver highly customized deployments remains a strong differentiator in their respective markets.

The discussion also touched on the practicalities of entering vertical markets such as hospitality and legal, where integration complexity and local requirements can present both challenges and opportunities. Partners emphasized that success in these sectors often depends on a combination of the right technology, the right channel relationships and a genuine understanding of how each industry operates.

Growth, collaboration and the road ahead

The session reflected on the positive momentum iPECS and its partner community have built, with strong performance across a range of markets serving as encouragement to continue on the current path.

Looking ahead, Ahed emphasized that continued growth will depend on the same qualities that have driven success so far — responsiveness, collaboration and a genuine commitment to solving customer problems. Partners were encouraged to stay actively engaged, share their experiences and contribute to the collective knowledge of the community.

Better, not bigger

The closing message of the session was clear.

The opportunity for iPECS and its partners lies not in competing on scale, but in delivering the qualities that matter most to customers — responsiveness, expertise, flexibility and genuine partnership.

As the UCaaS market continues to evolve, these qualities are becoming increasingly valued. Customers want communications partners who understand their business and provide practical, tailored solutions — not just another platform.

For iPECS partners, this is a real and meaningful competitive advantage. By combining local expertise with flexible technology and strong customer relationships, the iPECS community is well positioned to deliver value that stands apart in the market.

The session closed with a reminder that the strength of the iPECS community lies in collaboration and shared experience. By continuing to learn from one another and build on collective knowledge, partners can grow together and continue to make a real difference for their customers.

Grow your business with iPECS Cloud

On Tuesday, April 28, we hosted our latest iPECS Insights session, bringing together our global partner community to share practical strategies, product developments and market perspectives.

This month’s session was presented by Mario Yoon, Account Manager of American region at iPECS, with contributions from Hun Choi, Account Manager of Middle East Asia & Africa at iPECS. The session focused on how iPECS Cloud helps customers improve business outcomes, with a particular focus on SMB challenges, missed calls, customer retention, analytics and the role of cloud communications in supporting business growth.

Market trends shaping the communications landscape

Mario opened the session with an overview of the latest market developments following Enterprise Connect. A clear theme from the event was the continued investment in AI, automation and the convergence of UCaaS and CCaaS.

RingCentral announced its AI Representative Pro, an AI receptionist-style agent designed to understand intent and carry out next actions, such as scheduling appointments, opening tickets and updating CRM systems. Zoom has also continued to expand its AI capabilities with AI Companion 3.0, which includes no-code agents and workflow automation across its wider collaboration ecosystem.

Mario also highlighted Mitel’s continued hybrid strategy, including a new hybrid architecture and its WX application framework. This reflects the continuing demand for flexible communications environments that combine cloud, on-premise, and role-based user experiences.

Beyond traditional UCaaS and CCaaS providers, new entrants are also shaping the market. GoTo is expanding further into vertical markets such as healthcare, while Salesforce is entering the voice market with Agentforce Contact Center. These developments show that the boundaries between communications, CRM, contact center and workflow automation are becoming less defined.

One of the most important takeaways was that AI must justify its return on investment. It was noted that while AI tools are developing quickly, customers still value voice and human interaction with many people continuing to see phone calls as the most effective way to communicate.

The reality of SMB operations

Hun Choi then explored the operational realities faced by SMBs. Many SMBs work with limited budgets, limited headcount and no dedicated IT team. Employees often cover several responsibilities at once, including sales, marketing, service and administration.

In this environment, communication quality has a direct impact on business performance. When teams are busy, calls can be missed, response times can slow and customer service can suffer. These challenges are not only operational. They affect revenue, marketing effectiveness, customer satisfaction and long-term loyalty.

Why missed calls matter

A large focus of the session was the cost of missed calls.

For many SMBs, a missed call is not simply a missed interaction. It may be a missed sales opportunity, an unanswered customer inquiry or a service issue that pushes a customer toward a competitor. In many cases, customers will not call back if their first attempt is not answered.

This means missed calls can directly affect marketing performance, sales conversion, customer retention and revenue. The session highlighted how even a small number of missed calls each day can create a significant annual revenue impact (an estimated $126k Annual Revenue Loss from just 2 missed calls per day).

For partners, this is a powerful customer conversation. By showing customers how iPECS Cloud can help reduce missed calls, improve responsiveness and create clearer visibility, partners can connect technology directly to business outcomes.

Customer retention is a growth strategy

The session also emphasized the importance of customer retention. For SMBs, retaining existing customers is often more profitable than constantly acquiring new ones –a 5+% customer retention rate can result in 25-95% boost in profits.

Every missed call, slow response or poorly handled interaction can weaken customer loyalty. On the other hand, fast, reliable and professional communication can strengthen relationships and encourage repeat business.

This makes iPECS Cloud more than a communications platform. It is a practical tool for supporting customer retention, service quality and long-term growth.

Real-world examples of iPECS Cloud in action

During the session, Mario and Hun shared several success story examples of iPECS Cloud from our partner community, showing how communication tools can support business growth and customer experience.

Hereford FC used marketing on hold to promote ticketing, hospitality sales and club offers. This allowed the club to make better use of call waiting time and create additional opportunities to communicate with fans.

Barnsley FC implemented call queuing to ensure fans stayed in line rather than abandoning calls. This helped protect ticket revenue and improved the overall fan experience by making it easier for supporters to reach the club.

The case studies showed how relatively simple communication improvements can have a meaningful impact on sales, service and customer relationships.

iPECS Analytics: turning call data into action

Mario then returned to the role of iPECS Analytics in helping businesses understand and improve call performance.

He noted that many SMBs do not have advanced reporting tools or CRM systems in place, which means many businesses lack a structured way to connect communication activity with performance and sales outcomes.

iPECS Analytics addresses this by providing visibility directly within the iPECS Cloud environment. As it is integrated with iPECS Cloud, customers can access consistent metrics, deploy analytics more easily and choose the features that fit their business environment.

The session highlighted several practical use cases. Unreturned missed call reporting allows businesses to identify potential leads and call them back quickly. Tolerance analysis helps organizations understand how long customers are willing to wait before they hang up, allowing teams to adjust call handling or staffing. Sales and marketing tracking through DDI assignment helps businesses measure which campaigns or channels generate the most call activity.

Qualvecom: using analytics to solve missed call challenges

Another example provided in the session was about Qualvecom where Mario showed how analytics can deliver clear operational value.

Qualvecom handles around 600 calls a day, with many customers calling to order parts. Before using iPECS Analytics, the business had no clear way to understand which calls were being missed, whether customers had been called back, or where the main issues occurred.

By moving to iPECS Cloud and using analytics, Qualvecom gained one place to view phone data, staff performance, call volumes and call handling patterns. This helped the business identify the times of day when calls were being missed and adjust work schedules to improve coverage.

This example demonstrates the value of analytics in real business environments. It is not simply about reporting. It is about using data to identify problems, make operational changes and improve customer experience.

iPECS Cloud as a growth enabler

The overall message from the session was clear, with Mario sharing this toward the end of the session:

“iPECS Cloud isn’t just a phone system; it’s a growth enabler. With flexible solutions and communications tools to enhance efficiency and turn data into action, we can help SMBs minimize missing inquiries and improve service to satisfy customer and bring in both new and add-on opportunities into sales.”

Mario concluded the session by encouraging partners to continue sharing ideas and working together to grow the iPECS brand and portfolio globally.

On Tuesday, March 31, we hosted our first IPECS insights session of 2026. These monthly sessions bring together our global partner community to share success stories, strategies and the latest market developments.

This month’s edition was presented by PP Team at IPECS. KS Choi, Head of PP Team and the Product Mangers, James Kim, Soyoung Lim and Sungbum Park at iPECS presented the overview of IPECS Cloud sprint 26.04. 

Advancing Messaging, AI, and Platform Innovation for a New UC Experience

iPECS Cloud has unveiled its latest strategic direction, highlighting a continued commitment to innovation in response to the rapidly evolving communications landscape. During a recent partner webinar, the company shared key updates and future priorities aimed at enhancing its cloud communications platform.

A central theme of the session was the transition to a more agile, sprint-based release model. This approach enables faster delivery cycles, allowing the company to respond more effectively to market demands while continuously incorporating partner and customer feedback. The shift reflects a broader effort to improve both speed and flexibility in product development.

Expanding Beyond Voice with Integrated Messaging

One of the most notable developments is the expansion of communication channels beyond traditional voice. iPECS Cloud is moving toward a more integrated digital communication environment, incorporating web chat and WhatsApp mobile messaging into a unified platform.

This evolution allows customers to engage with businesses through multiple channels, while enabling agents to manage conversations seamlessly within a single interface. Designed with simplicity and flexibility in mind, the solution aims to lower the barrier to entry, particularly for small and mid-sized environments.

Looking ahead, the platform is expected to further enhance customer experience by enabling more fluid transitions between channels, including the ability to escalate conversations while maintaining full context.

AI Capabilities Moving Toward Practical Application 

Artificial intelligence is also emerging as a key pillar of the platform’s evolution. The focus is shifting from standalone features to embedded, workflow-driven AI capabilities that deliver tangible value in everyday operations.

While current developments focus on building the foundational architecture, the next phase will introduce AI-powered features such as transcription, summarization, and sentiment analysis. These capabilities are expected to be delivered through a more flexible OPEX-based consumption model, enabling organizations to adopt advanced AI functions without significant upfront investment.

By integrating these features directly into user workflows through iPECS ONE and Analytics, iPECS Cloud aims to move beyond experimental use cases and make AI a practical, accessible tool for enhancing communication and productivity.

Strengthening the Platform: APIs, Security, and Operational Efficiency

On the platform side, iPECS Cloud is reinforcing its foundation through API ecosystem expansion and operational improvements. Efforts are underway to streamline API structures and enhance developer accessibility, making it easier to integrate with external systems.

At the same time, improvements in areas such as

• Enhanced resiliency
• Security monitoring and management

are helping to strengthen overall system reliability and scalability.

Enhanced administrative controls and proactive threat detection capabilities further reflect a growing emphasis on enterprise-grade security and governance.

A Strategic Shift Toward Continuous Innovation

The direction outlined during the webinar signals more than incremental updates—it represents a structural evolution of the platform.

From messaging-centric communication and embedded AI to agile development practices, iPECS Cloud is positioning itself to adapt continuously in a dynamic market environment.

A company representative noted that collaboration with partners will remain a key driver of innovation, adding that the goal is to deliver a more flexible, scalable, and future-ready communications platform.

 

“IPECS Insights is a forum where we can collaborate, share ideas, and learn best practices to drive the success and growth of the IPECS brand and portfolio globally. We will invite subject matter experts to lead each of the IPECS Insights sessions, which will last around 1 hour and cover a range of technical and marketing focus areas.”

On Tuesday, November 25th, we hosted another iPECS Insights session. These monthly sessions bring together our global partner community to share success stories, strategies and the latest market developments.

This month’s edition was presented by Brian Shin, Account Manager at iPECS, and Liam Tracey, Managing Director of Goldstar Telecom, our long-standing partner in Ireland. Together, they shared valuable insights into Ireland’s evolving UCaaS landscape and highlighted two major customer success stories that show the power and versatility of iPECS solutions.

The Market and Goldstar Telcom

Brian opened the session with sharing an overview of Goldstar’s background and a summary of the global and regional UCaaS markets.

Goldstar has been one of iPECS’s most loyal and innovative partners for over 40 years, earning a reputation for delivering high-quality communication solutions as Ireland’s sole distributor of iPECS on-prem and cloud solutions. They are leaders in reliable, flexible IP and hybrid phone systems and have a reputation of deep expertise in creating powerful, cohesive communication platforms.

Globally, the UCaaS market continues to show strong momentum, with projections of 18% – 24.9% CAGR through 2030 and a long-term potential projection that exceeds 136 billion USD. We are seeing an acceleration in on-prem to cloud migration being driven by hybrid work and AI.

Looking at regional market dynamics, Asia-Pacific remains the fastest-growing area, while Europe continues to focus on sovereignty and regulatory compliance. 94% of large enterprises in North America have embraced cloud-first policies with aggressive migration to cloud-native environments – it is a mature market with over 65% cloud adoption rate.

Brian highlighted that Ireland’s ICT market is valued at around €21 billion, with UCaaS representing one of its fastest-growing sectors. The market is competitive and is dominated by global cloud powerhouses such as MS Azure, Google Cloud and AWS. The UCaaS specialists include MS Teams, Zoom, Cisco Webex and Ring Central. The market is set to accelerate even further as more organizations look to support modern work environments.

While around half of organizations still operate on-premise, cloud adoption is rising steadily, supported by national investment in digital infrastructure. Many businesses are now adopting hybrid models to balance flexibility, compliance and cost control.

Challenges do remain, including legacy infrastructure and financial or regulatory barriers to full migration, especially in the healthcare sector. However, this also represents a significant opportunity for iPECS partners, as iPECS solutions are uniquely positioned to support on-premise, cloud and hybrid environments.

Brian encouraged partners to continue expanding their portfolios with iPECS Cloud and vUCP, emphasizing that customers increasingly demand integrated tools that boost productivity and engagement.

Goldstar’s cloud journey and strategy

Next, Brian highlighted how Goldstar has evolved alongside the market dynamics. The company has achieved robust year-on-year growth in its cloud business, averaging 36% CAGR, supported by a clear focus on monthly recurring revenue and subscription-based services.

Aligned closely with iPECS strategy, Goldstar’s approach centers on:

• Driving the continued transition to cloud
• Growing recurring revenue
• Increasing user attachment rates and ARPU
• Preparing for new commercial models in partnership with iPECS

This focus has helped Goldstar strengthen its leadership position in the Irish market and maintain its reputation for reliability and innovation.

Case Study 1 – Qualvecom

The second half of today’s Insights session was led by Liam who began by introducing the first case study – Qualvecom.

Qualvecom is one of Ireland’s largest distributors of automotive components, headquartered in Dublin. With a team of 175 employees and a large mobile workforce operating over 40 delivery vans daily, seamless communication is critical to their operations.

Qualvecom’s legacy system struggled to keep pace with demand. They needed a modern, unified solution capable of handling high call volumes and connecting mobile workers efficiently. Goldstar deployed iPECS Cloud, integrating ACD, iPECS Analytics and iPECS ONE into a single, easy-to-manage environment.

Key benefits included:

• Maintained and enhanced the business’ single-call resolution promise through advanced call management tools.
• Improved visibility and accountability through analytics and call reporting.
• Enabled remote and mobile workers to stay connected and productive through iPECS ONE.
• Protected their existing investment by reusing current handsets.
• A smooth, low-disruption upgrade path from ISDN to VolP.
• Reliable local support gives peace of mind.

The impact on the business was significant. Remote workers now have the same access and functionality as office-based staff, customer calls are routed more effectively, ensuring faster resolution, managers can track performance and call data to optimise staffing and training and  the solutions offers simpler day-to-day use for employees, reducing time spent on technical issues.

Case Study 2 – Waterville Golf Club

The second case study showcased a very different environment: Waterville Golf Club in County Kerry, one of Ireland’s most prestigious golf destinations. Founded in 1889 and recently modernized, the club needed a communications upgrade to match its world-class reputation.

The site’s legacy ISDN-based infrastructure lacked reliability and offered no connectivity between the main club and its associated accommodation, Waterville House.

Goldstar implemented an iPECS UCP 100 system, supported by 19 IP handsets (1010i, 1020i, and 1030i with 1024idss), creating a fully IP-based environment with integrated desk-to-desk dialling across both premises.

The results were clear:

• The modern, future-proof IP system now matches the high standard of the venue.
• It offers greater reliability and resilience, which was demonstrated when the system was restored within 12 hours after a lightning strike.
• Cost savings by moving away from ISDN and reducing rental charges.
• The scalable solution now meets the needs of both the golf course and the accommodation site.
• Reputation is enhanced through reliable communications for guests, including international visitors.

The system has ensured that Waterville has seamless integration between the golf course operations and Waterville House accommodation. The reliable communication channels for staff and guests have improved customer experience and the flexible system can grow with the business and adapt to its future needs. Ultimately, Waterville have experienced reduced downtime and gained confidence from the rapid support and recovery provided by Goldstar if issues occur.

Closing remarks

Brian brought the session to a close by thanking Liam for sharing these outstanding examples of customer success. Together, the two case studies illustrated how iPECS empowers partners to deliver value in every type of environment – from large-scale distributors to luxury hospitality.

As Brian summarized, the Irish market is rapidly accelerating toward cloud-based communications, but hybrid flexibility remains vital. iPECS and its partners, such as Goldstar, are ideally placed to meet these needs through technology that combines innovation, reliability and local expertise.